EatByDesign was founded by Thea, a mother, wife and passionate Nutritionist who knew there needed to be a better way to share recipes and meal plans with her own clients.

EBD was born out of the need to better connect qualified health practitioners (Dietitians, Nutritionists, Naturopaths & Integrative GPs) and their clients with an easy to use meal planning platform. Our meal planning platform and software is designed to work alongside health practitioners in providing users with personalised nutritional guidance to help achieve their health goals. 

While treating health conditions is a given, it is crucial for health care professionals to work toward a future in which the collective focus shifts away from a system of sick care, treating patients after they fall ill, to one of health care, which supports physical and mental well-being, prevention, and early intervention. 

Patients are becoming more discerning and value-conscious; they expect personalisation, convenience, and quality in their health care services and purchases. Patient engagement is also seen as a central tenet of value-based care to the degree that providers can get people activated and engaged in their own care, using enabling technologies like ours to achieve improved health outcomes.

As patients become more engaged, informed, and involved with their health care decisions, and demand better, faster, and real-time access to care, digital technology-enabled virtual health, a method of delivering health care via digital technologies will play an important role in meeting consumers’ needs.

For providers like yourself, committing to virtual health at a personal and organisational level could afford ever increasing opportunities to deliver the right care at the right time in the right place, in a connected and coordinated manner.

Leadership Team

  • A practising nutritionist with a background in personal training and group fitness, Thea is a driven entrepreneur who has a true passion for health and wellbeing. As the Founder and CEO of EatByDesign, Thea is dedicated to driving the vision of EatByDesign and changing the way recipe and meal planning is done. As an avid cook, Thea loves nothing more than getting in the kitchen and creating new recipes for the platform.

  • Leon is the owner of 3 Leaf stores in Melbourne and www.theleafstore.com.au, an online store.

    He has over 30 years experience in growing, wholesaling and retailing fresh produce and the best of local and imported groceries.

    Leon’s passion is showcasing the wonderful makers, growers, cooks and artisans to a wide audience.

    As a father of three children with varying food challenges, Leon understands just how difficult navigating the food and nutrition space can be.

Partner with us

Does our story resonate with you? Explore a potential partnership and drive positive dietary changes in our society.